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McKinsey Quarterly surveyed over 500 German employees on their use of participatory media- defined to include blogs, wikis, and social video. Simple questions such as, "Why do you upload videos?"and "What motivates you to post to the wiki?" offers great insight into harnessing the collective-intelligence of the company. More than half of the contributors to a cable company wiki mentioned motivations such as-
- Reputation building
- Team spirit
- Community Identification
Managers within the companies also pointed to the social networks and company e-mail system to identify the social mavens or thought leaders to take charge on the wiki.
The leadership from within the company created better-quality posts and also boosted overall participation within the company.
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