RSS
Is it really 90-9-1? 
The 1% Rule is a theoretical internet concept which states that the number of people who create content on the internet represent 1% (or less) of the people actually viewing that content.
(From Wikipedia)
Maybe closer to 50-50?
Forrester came out other metrics in April on how web audiences consume and in
Judging from their survey- I think Web 2.0 participation is the swell of active participation. Active participation includes collectors of RSS feeds, videos, social bookmarks and joiners who use social networking sites.
According to Google’s Search Product Manager:
The average number of searches per unique visitor
done in one day on Google:
7
The average number of pageviews on Facebook or
MySpace per unique visitor:
100 Source: http://blogs.forrester.com/charleneli/2007/04/forresters_new_.html
Can marketers take advantage of this?
Marketers, Integrated Marketing, Advertising, and PR are all scrambling to figure out how to be involved in the conversation of
communities like Facebook and use emerging technologies like blogs and wikis for their overall web-marketing strategy.
A McKinsey QuarterlyGlobal Survey just released a new study on "How companies are marketing online" that provides some insight into how top executives see coming for the Web 2.0 conversation.
What are the emerging technologies marketing departments using?
McKinsey Quarterly’s Global Survey found the following adoption rate in the enterprise:
32 Blogs External blogs are available on the public Internet. Key employees can write about industry trends, product updates, the goings-on at the company, upcoming events and so on. It can be a way to create a dialog with customers, as well as build brand and increase search engine optimization (SEO).
15% Wikis Wikis are websites that allow users to simply create, edit and collaborate on content.
15% Widgets- micro-application that you can embed in your webpage or blog
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